Don’t Get Fooled by Real Estate Photography Costs: A Transparent Breakdown Inside!

Badimon Group Marketing Team
July 17, 2023

Curious about the price tags behind captivating real estate photography? Uncover the mystery of how much real estate photography costs and learn how this strategic investment can elevate your property's value. From stunning visuals to higher returns, explore the worth of professional real estate photography in today's competitive market.

"Investing in professional real estate photography yields impressive returns and sets your property apart from the crowd." - Badimon Group

Hey, aspiring homeowners and fellow real estate enthusiasts! Alexandre Badimon here, and today we’re diving deep into the world of real estate photography costs. As one of South Florida’s top real estate photographers and a firm believer in the power of stunning visuals, I understand how crucial professional photography is for selling properties in today’s competitive market. So, let’s explore the value of high-quality real estate photography and uncover the pricing secrets behind those captivating property shots!

Ritz Carlton Sunny Isles | Badimon Group

The Value of Professional Real Estate Photography

As they say, “A picture is worth a thousand words,” and in real estate, it’s worth thousands of dollars! High-quality real estate photography can make or break your listing’s success. Did you know that listings with professional photos receive 118% more views than those with DIY photos? (Source: NAR)

Factors Influencing Real Estate Photography Costs

Property Size and Scope of the Project: The first factor that impacts real estate photography pricing is the size of the property and the scope of the project. Larger properties or extensive listings may require more time and effort, which can influence the overall cost.
Customization and Specialized Services: Next up, we have customization and specialized services. Some properties may require virtual staging to showcase their full potential, while others could benefit from twilight editing to add that magical touch. These additional services add value to your listing but may also affect the pricing.
Time and Effort Invested in Pre-Production and Post-Processing: Behind every breathtaking shot is meticulous pre-production planning and dedicated post-processing. Real estate photographers spend time scouting the best angles, preparing the property for the shoot, and enhancing images during post-processing to achieve the desired results.
Advanced Equipment and Technology for Premium Results: To deliver top-notch photography, real estate photographers invest in advanced equipment, such as high-resolution cameras and drones, and use cutting-edge technology for image editing and video production. All our photographers shoo with NIKON Z9’s which are the best cameras currently in the market.

Share This Post & Keep Reading!

Understanding the Real Estate Photography Cost Breakdown

Let’s delve into the nitty-gritty of real estate photography pricing. Below, we have outlined the cost breakdown for residential properties based on size and the specific services offered:

Residential Properties Under $5M or 3,000SQFT

Up to 25 HDR Photos: $199
Up to 25 HDR Photos + Walkthrough Video: $429
Up to 25 HDR Photos + Walkthrough Video + Drone Photos + Drone Video: $520

Residential Properties Over $5M or 3,000SQFT

Up to 40 HDR Photos: $328
Up to 40 HDR Photos + Walkthrough Video: $488
Up to 40 HDR Photos + Walkthrough Video + Drone Photos + Drone Video: $558

Additional Services

Virtual Staging: $70/photo
Twilight Editing: $30/photo
Matterport (Starting at): $350 (every project is quoted independently)
Voice Over (Agent Speaking): $249

The Return on Investment (ROI) of Luxury Real Estate Photography

Investing in professional real estate photography yields impressive returns. Properties with high-quality photos receive 47% higher asking price per square foot. (Source: REDFIN) So, those stunning images aren’t just eye candy; they can fetch you a higher price tag for your property!

Tips for Maximizing Value and Budgeting for Real Estate Photography

Now that we know the value of professional photography let’s explore some tips to get the most out of your investment:

Prioritizing Photography Needs Based on Property Type: Consider your property type and target audience when selecting the photography package. For luxury properties, the additional services like drone footage and twilight editing can create that “wow” factor, while more modest properties might find a basic package sufficient.
Choosing the Right Package and Services for the Budget: Opt for packages that best align with your budget and property’s unique selling points. A carefully chosen package can provide the best return on investment and elevate your listing’s presentation.
Negotiation Strategies and Building Long-Term Partnerships: Building a strong working relationship with your real estate photographer can lead to cost-saving opportunities. Negotiate for custom packages or loyalty discounts if you plan to work together regularly.

Measuring Success: Real Estate Photography Metrics and KPIs

In the fast-paced world of real estate, tracking the success of your photography investment is vital. Here are some key performance indicators (KPIs) to monitor:

Number of Views and Engagement: Track the number of views and engagements your listing receives after the professional photography is added. Increased views and interactions indicate higher interest from potential buyers.
Time on Page: Analyze the average time visitors spend on your property listing page. More time spent on the page suggests that your photography is captivating and holding viewers’ attention.

"Don't let DIY photos hold you back. Embrace the power of professional real estate photography for a stronger impact on buyers." - Badimon Group

Conclusion:

Congratulations! You’re now equipped with the knowledge to make informed decisions about investing in r eal estate photography. Remember, quality photography is not just an expense; it’s a strategic investment that can significantly impact your property’s value and sale price. So, let’s make your listings stand out with professional real estate photography. If you need help with elevating your property visuals, don’t hesitate to reach out to our experienced real estate photography team. Together, we’ll capture your property’s essence and turn it into a buyer’s dream! Happy selling!