Real estate photography has become an essential tool for property management companies like RPM. By using professional photography, RPM was able to modernize their property listings and marketing materials, improving their overall image and helping to increase the conversion rate of new residents. In the US market, studies have shown that professional real estate photography can increase the chances of a property being viewed by up to 118%. And, according to a survey conducted by Apartments.com, 85% of renters say that photos are the most important factor when searching for a new apartment.
But the benefits don’t stop there. Professional real estate photography can also help to attract higher-quality renters and increase the perceived value of a property. In fact, according to a study by Zillow, homes with high-quality photos can sell for up to $3,400 more than homes with low-quality photos. At RPM, they saw an immediate impact on their bottom line after using professional real estate photography. The conversion rate of new residents increased by 10%, resulting in a significant boost in revenue. Additionally, they were able to use the photos in a variety of marketing materials, including their website, social media, and brochures, which
RPM is a property management company that specializes in managing multi-family residential communities. The company manages several properties in the US, and its aim is to provide quality housing to its residents. RPM faced a challenge of increasing its brand credibility and attracting new residents to its properties. To overcome this challenge, RPM decided to invest in real estate photography services.
RPM needed a way to increase its brand credibility and attract more residents to its properties. The company recognized that potential residents judge a property by its appearance online before they schedule a visit. RPM’s online marketing materials, including its website and property listings, lacked the visual appeal to stand out from competitors. RPM needed a solution that would modernize their marketing materials and showcase their properties in the best possible light.
RPM hired a professional real estate photography service to capture high-quality images of their properties. The photography service provided RPM with a variety of photos showcasing the interior and exterior of each property. The photos were edited to improve their lighting, composition, and color balance. RPM then used these images to update their website and property listings.
After implementing real estate photography, RPM saw significant improvements in their online presence and property appeal. The updated website and listings attracted more online visitors, and the professional photos increased the number of inquiries and scheduled property visits. The company also reported an increase in lease renewals and new resident move-ins. The enhanced online presence of the properties also helped to improve RPM’s brand credibility and visibility in the market.
The investment in real estate photography services provided RPM with a high ROI. The increase in website visitors and scheduled property visits translated into an increase in lease renewals and new resident move-ins, resulting in an increase in revenue for the company. The ROI was not only financial but also in terms of improved brand reputation and increased resident satisfaction.
RPM’s investment in real estate photography services proved to be an effective solution to increase brand credibility and attract more residents to its properties. By showcasing high-quality images of their properties online, RPM was able to modernize its marketing materials and increase its online presence. The results of this investment have not only translated into financial gains but also improved brand reputation and increased resident satisfaction.