How High-Quality Content and Video Marketing Increased Patient Engagement for Dr. Goodwin, a Plastic Surgeon in Delray Beach

Badimon Group Marketing Team
April 25, 2023

The impact of the new social media and video marketing strategy was significant. Dr. Goodwin saw a sharp increase in online engagement, with his social media followers increasing by over 50%. His website traffic also increased significantly, with visitors spending more time on the site and engaging with the content.

Introduction: In today’s digital age, social media has become a powerful tool for businesses to promote their brand and connect with customers. In the field of plastic surgery, having a strong social media presence can help attract new patients and build a reputation as a trusted expert in the field. In this case study, we’ll explore how high-end content and video marketing helped Dr. Goodwin, a plastic surgeon in Delray Beach, increase patient engagement and build a successful online presence.

Background: Dr. Goodwin is a board-certified plastic surgeon with over 15 years of experience. Despite having a successful practice, he was struggling to attract new patients and build a strong online presence. His existing social media accounts lacked engaging content and failed to showcase his expertise and unique approach to plastic surgery.

Solution: Dr. Goodwin partnered with our marketing agency to develop a comprehensive social media and video marketing strategy. Our team worked closely with Dr. Goodwin to develop high-quality content, including blog posts, infographics, and images that showcased his expertise and approach to plastic surgery.

We also produced beautiful and informative videos that provided a behind-the-scenes look at the practice and answered common patient questions. Our team then promoted the content through targeted social media advertising, email marketing, and search engine optimization, which helped drive traffic to the website and improve brand awareness.

Results: The impact of the new social media and video marketing strategy was significant. Dr. Goodwin saw a sharp increase in online engagement, with his social media followers increasing by over 50%. His website traffic also increased significantly, with visitors spending more time on the site and engaging with the content.

The high-end content and beautiful videos also helped establish Dr. Goodwin as a trusted expert in the field of plastic surgery, with more patients seeking his services and referring others to his practice. The improved online presence and branding also led to positive reviews and increased patient satisfaction.

Conclusion: A strong social media and video marketing strategy can have a profound impact on a plastic surgeon’s practice, as demonstrated by the case of Dr. Goodwin. By partnering with a marketing agency to develop high-quality content and beautiful videos, plastic surgeons can build a strong online presence, attract new patients, and establish themselves as trusted experts in the field. If your plastic surgery practice is struggling to attract new patients and build a successful online presence, consider investing in a comprehensive social media and video marketing strategy to take your business to the next level.