How High-End Content and Video Marketing Helped DEFOES Private Equity Fund Establish a Strong Social Media Presence and Attract New Investors

Badimon Group Marketing Team
April 25, 2023

DEFOES Private Equity Fund is a London-based investment firm that specializes in acquiring and managing mid-sized companies. Despite having a successful track record, DEFOES struggled to attract new investors and establish a strong online presence.

Introduction: Private equity funds are highly competitive, and establishing a strong online presence can be challenging. In today’s digital age, social media is a powerful tool for businesses to promote their brand and attract new clients. In this case study, we’ll explore how high-end content and video marketing helped DEFOES Private Equity Fund establish a strong social media presence and attract new investors.

Background: DEFOES Private Equity Fund is a London-based investment firm that specializes in acquiring and managing mid-sized companies. Despite having a successful track record, DEFOES struggled to attract new investors and establish a strong online presence.

Solution: DEFOES partnered with our marketing agency to develop a comprehensive social media and video marketing strategy. Our team worked closely with DEFOES to develop high-end content, including blog posts, infographics, and images that showcased the company’s expertise and approach to private equity investing.

We also produced beautiful and informative videos that provided an overview of the investment process, the team’s expertise, and successful case studies. Our team then promoted the content through targeted social media advertising, email marketing, and search engine optimization, which helped drive traffic to the website and improve brand awareness.

Results: The impact of the new social media and video marketing strategy was significant. DEFOES saw a sharp increase in online engagement, with their social media followers increasing by over 75%. The company’s website traffic also increased significantly, with visitors spending more time on the site and engaging with the content.

The high-end content and beautiful videos helped establish DEFOES as a trusted expert in the field of private equity investing. This improved online presence and branding led to increased investor inquiries and ultimately attracted new investors to the firm.

Conclusion: Establishing a strong online presence is essential for any business, and this is especially true for private equity funds. By partnering with a marketing agency to develop high-end content and beautiful videos, private equity firms can build a strong social media presence, attract new investors, and establish themselves as trusted experts in the field. If your private equity fund is struggling to attract new investors and build a successful online presence, consider investing in a comprehensive social media and video marketing strategy to take your business to the next level.